MARKETING COMMUNICATIONS
Highly accomplished marketing communications professional with integrated digital and social media experience. Continually demonstrates abilities to originate and manage marketing programs and create content that increase sales and produce a high return on investment. A dynamic team player with excellent written and verbal communication abilities, my core competencies include:
Marketing Strategies and Campaigns Lead Generation
Corporate Communications Sales Collateral and Support
Brand Management Channel Management
PROFESSIONAL EXPERIENCE
KELLEY BLUE BOOK, Irvine CA
The automotive valuation and information source trusted and relied upon by both consumers and the industry for over 85 years.
Marketing Communications Manager 2010 - 2013
- Designed and executed integrated marketing campaigns supporting social media contests and postings to create interaction and engagement promoting Kelley Blue Book’s value to customers.
- Developed a marketing strategy that generated $450,000 in incremental sales over 6 months by creating, executing and tracking lead generation campaigns to the franchise automotive dealers’ channel.
- Coordinated and collaborated with brand management, creative, and other departments to lead implementation of integrated digital campaign for a new product.
- Created revenue-producing external communications by writing original content for Kelley Blue Book’s monthly newsletter, maintaining a 17% open rate and improving sales by an average of $250,000 monthly.
SONANCE, San Clemente, CA
Manufacturer of audiophile-quality in-wall and in-ceiling stereo speakers for over 25 years. Award-winning designs for both speaker quality and aesthetic design.
Marketing Manager 2009 - 2010
- Managed digital media marketing project to cover all target groups for the launch of the iportmusic.com website, improving the user experience and introducing a new product line.
- Spearheaded development of Sonance’s first marketing and product eNewsletter producing a click-thru rate of 48% resulting in $700,000 sales conversions over 6 months.
- Supervised three direct reports who created new collateral and technical manuals for products, meeting all deadlines.
- Tracked and monitored results providing weekly, monthly and quarterly reports on website analytic metrics.
KIA MOTORS AMERICA, Irvine, CA
Korean automotive manufacturer established in the United States in 1994, offers a complete line of vehicles through more than 755 dealers throughout the United States and serves as the "Official Automotive Partner" of the NBA.
Owner Communications Specialist 2007 - 2008
- Project managed a team of external agencies (including marketing agency, advertising agency, and public relations) to develop a successful traditional and digital marketing campaign strategy launching a new vehicle to the market.
- Provided assistance in revenue management, reducing agency fees 50%, saving $500,000, by spear-heading a Request for Proposal for new marketing agency, managing bidding, selection, and launch of selected agency.
- Extensive B2C experience developing customer loyalty programs and customer value propositions for automotive purchasers by directing and implementing the design, production and web metric reporting of sweepstakes and promotional websites.
- Launched the first issue of “Open Road,” Kia’s owner loyalty magazine, mailed to over 1 million automotive customers. Coordinated all phases of magazine publication including vendor management, content development, editing, cover choices, legal review, and print check. 450,000 owners responded to an online survey demonstrating an 89% approval rating of “Open Road.”
- Developed appropriate tracking metrics to determine the ROI of various marketing deliverables with Demand Generation, Events and Corporate Communication leaders.
PRINTRONIX, Irvine CA
Global technology company specializing in industrial printing solutions with 21 sales offices throughout the world. Annual sales of $127 million.
Senior Marketing Specialist 2000 - 2006
- Project management of the deliverables for the successful marketing launch of a new product achieving a 9.4% market share in 12 months, generating sales of $1.2 million.
- Determined target audience and launched multi-layered strategy to increase sales by $900,000 from distributors participating in the company’s 25th anniversary contest.
- Led channel management efforts on behalf of distributors increasing yearly sales volume by $4.6 million through creation of customized email programs, contests, and regionalized promotions.
- Spearheaded the coordination of 42 trade shows and marketing events. Designed trade show booths and implemented promotions that increased booth traffic and sales by $1.5 million from 2005 to 2006.
- Developed the marketing strategy and creative execution to attain incremental sales of $2.4 million with a new rewards program by building a strategic plan to increase lead submittals from technical staff.
- Managed the content development, production, and distribution of promotional and collateral materials by working with internal creative teams and external production vendors to support sales and marketing programs.
Senior Technical Writer 1996 - 1999
- Managed editing staff to ensure adherence to publication standards and deadlines while focusing on coaching team members in their development and career progression.
- Produced 14 programming manuals and 7 set-up guides for technicians meeting all deadlines.
- Led a team to address guidelines for all company communications creating effective departmental policies and procedures and providing better consistency in artwork.
EDUCATION/PROFESSIONAL DEVELOPMENT
University of California Irvine, CA, Certificate in Marketing Communications
California State University Long Beach, CA, Certificate in Professional and Technical Writing
Rowan University, Glassboro, NJ; cum laude, Bachelor of Arts
PROFESSIONAL AFFILIATIONS
Direct Marketing Association
American Marketing Association
Society for Technical Communication, Senior Member
